Buy With Confidence – Benefits For Your Business
No matter what area of business you’re in, being able to display to your customers that you’re a company that can be trusted is invaluable. Buy With Confidence can help do that for you.
What is Buy With Confidence?
Buy With Confidence is a scheme now operating in over 50 local authority areas, which gives members the ability to say they are ‘Trading Standards Approved’ and to use the Buy With Confidence logo. Devon, Somerset and Torbay Trading Standards operates the scheme across the two counties.
BWC is a signal to customers that a company is open, honest and operates within trading law, as well as that they can expect good customer service. It’s also independent, which customers tend to trust, and helps cut through the often confusing number of schemes run by different trade bodies.
Are There Any Other Perks?
By becoming a member you will get access to Trading Standards expertise, who can help advise you on how to keep inside the law and offer superior customer service. This can be particularly beneficial for small, growing businesses that may need help and advice but don’t have a lot of money.
Your business will go on the BuyWithConfidence.gov.uk website, where thousands of potential customers can find you. We also regularly promote the scheme, so that consumers are aware of BWC and know exactly what it means.
Which Sort Of Businesses Can Benefit?
Most businesses can benefit from BWC, as it’s a visible signal that you are a company to trust. It can be particularly useful for businesses in trading areas that consumers use infrequently – such as plumbers or electricians – where potential customers may not feel they know how to choose between competing traders, but want someone they feel they can have confidence in. BWC can be the difference between a customer choosing someone at random and choosing you.
Buy With Confidence can also be particularly helpful if you trade in an area that has a mixed reputation. For example, some consumers are mistrustful of used car dealers, but Buy With Confidence is a sign that this is a law-abiding, responsible business that puts customers first.
For all businesses it’s a way to stand out from the crowd and say you’re amongst the best when it comes to customer service. Being part of the scheme will also give you access to on-going Trading Standards Advice, as well as offering you the peace of mind that you are trading within the law
Can Anyone Join?
As long as you’ve been trading for at least six months, anyone can apply, but not everyone will be immediately accepted. In order to keep the scheme legitimate and so that it can genuinely mean something to consumers, all businesses applying will be thoroughly checked before being admitted.
How Will My Application Be Checked?
We will check things such as whether you are committed to good customer service, whether you operate within consumer law, that you have appropriate insurance, and that you do not cold call people. If there are any problems, we can advise you on what you need to do to sort it out, so that you can achieve Buy With Confidence status.
If your business involves going into people’s homes or having regular contact with children or vulnerable adults, we may also ask you (and any of your employees or unsupervised subcontractors) to agree to a criminal records check.
We take a rigorous approach so that when you are admitted, you know that being able to display the BWC logo really means something and that it is a scheme that consumers can and do trust. You can find out much more about the terms of membership here.
What Do I Get When I’m Admitted?
As well as being included on the member register at BuyWithConfidence.gov.uk, you will receive a membership certificate that you can display in your premises. We can supply you with window and vehicle stickers, as well as an electronic version of the logo to use on your website and promotional materials. You’ll also have a contact within Trading Standards you can get in touch with for support and advice, and we’ll send you our regular newsletter.
How Long Does Membership Last For?
Membership needs to be renewed every year, at which time you are confirming that you continue to comply with all scheme requirements. You may also be periodically audited by Trading Standards to make certain you are abiding by the BWC rules. Advice can be given to help ensure you do not lose your Buy With Confidence status.
How Much Does It Cost?
In order to cover the costs of running the scheme, we charge a small annual fee for membership, as well as for your initial application. Exact costs depend on the size and nature of your business. You can find out more about this here.
How Do I Apply?
You can apply online over at BuyWithConfidence.gov.uk, where you can also find lots more info about the scheme.
I’m Already A BWC Member And I’ve Got A Suggestion
We’re always happy to hear members’ ideas and suggestions on how to improve the scheme. Just get in touch with your BWC contact or fill in the form on the Buy With Confidence website.
If you’re interested in helping to drive BWC forward so that it gets even better for both consumers and businesses, you may wish to consider becoming part of the BWC Member Forum. This is a small group of members who meet a couple of times a year to give feedback and talk about the scheme from a business perspective. You can find out more about that here.
Where Can I Find The Latest News About Buy With Confidence?
Check out our newsletters, which include the latest info and developments surrounding BWC. Click here to find them.